Become a part of WA’s favourite event
The WA Day Festival is an exciting, inclusive celebration that unites all Western Australians – young and old, from all cultures and walks of life – who make our State such a wonderful place to live. And as a proud sponsor, you will have an opportunity for your brand or business to play an official part in the long weekend celebrations.
After several years of successful operation we have provided excellent reach and return on investment for our partners, with WA Day sponsors enjoying:
Huge Brand Exposure
The chance to reach over 150,000 people attending an event across the State, in both metro and remote regional areas.
GREAT MEDIA VALUE
Presence in a campaign with over $8.9m in media coverage.
Customised packages including signage and event branding opportunities, advertising exposure and complimentary tickets and hospitality.
GOOD Brand VIBES
Positive association with a brand that recognises all Western Australians.
Involvement with an event that delivers a total economic impact of over $22m
Over the WA Day long weekend, everyone can join in the celebrations by attending free WA Day Festival events held in both metropolitan and regional areas.
Depending on your level of sponsorship, as a WA Day partner you could benefit from having a strong, positive brand presence at a range of formal, and festive, events across WA.
The long weekend program launches with the Western Australian of the Year Awards Gala Dinner at Crown Towers. This special night honours inspirational role models in categories including: Aboriginal, Arts and Culture, Business, Community, Professions, Sport and Youth. The evening concludes with the much-anticipated Western Australian of the Year announcement.
Over the June long weekend a series of free, family-friendly festivals are held across the State attracting crowds of over 157,349. Our flagship event at Burswood Park attracts over 121,000 visitors enjoying a program packed with entertainment, food, family activities and fireworks. The event also includes SOTA (State of the Art) Festival featuring WA’s best musical acts, while regional communities can access entertainment from the Great Southern through to the Pilbara regions.
WA Day – delivering results for sponsors
While the 2020 Festival did not proceed due to Covid-19, we are coming back bigger than ever in 2021. The WA Day Festival has a proud history of delivering results, with the 2019 event generating a total economic impact of $22 million to the Western Australian economy. Other impressive metrics from this festival included:
• 61,000 people listening to SOTA via our regional REDFM stream, YouTube and RTRFM.
• 320,605 social media engagement.
• $7.6m in PR editorial value.
•1.3m worth of media value.
• $8.9m total media coverage.
In terms of the Western Australian of the Year Awards, the event sold out and delivered over $4.5 million in media coverage.
In a number of measurable ways, WA Day sponsors continue to benefit from their association with one of the most popular events in the Western Australian calendar.
A day for all Western Australians to celebrate
In April 2012, Foundation Day was formally changed to WA Day following bipartisan political support in Parliament. This heralded a new era in which WA Day was acknowledged as a celebration of all Western Australians, recognising our Aboriginal history, early European settlers and the many people from around the world who have made, and continue to make Western Australia their home.
Occurring on the first Monday in June, the WA Day holiday is a focal point for encouraging statewide participation in the events and activities that showcase the Western Australian spirit and our many achievements.
Celebrate WA is a not-for-profit organisation responsible for promoting and organising the annual WA Day celebrations, recognising excellence in all fields of endeavour, and encouraging pride in all things Western Australian.
Want to get involved?
The WA Day Festival has become a much-loved fixture in our metropolitan and regional communities, and with your support we can continue to make it even bigger and better in the years ahead.
Given its broad popularity, The WA Day Festival offers real value for advertisers and sponsors looking to connect with a diverse range of target audiences. To explore ways we might work together to support your brand, and this amazing event, please contact us at the address below.
We look forward to celebrating WA Day 2021 with you!